On 20/01/2018 09:53, J. P. Gilliver (John) wrote:
> In message <email@example.com>, Phil <***@nospam.ta>
>> On 19/01/18 21:50, Flop wrote:
>>> Does anyone have any idea of the cost involved in obtaining clinical
>>> evidence for a health related claim?
>>> Bridge Farm could not. BL would be pushed to fund such trials.
>>> And "that's a much smaller market".
>> <cynic mode>
>> Approximately £0. See homeopathy etc.
> My thoughts exactly. OK, not quite 0, as it's probably wise to have a
> good lawyer check your text to make sure there's nothing in it that can
> be challenged, but. Having recently wandered round a branch of
> Netherland and Housebuilder (as my friend wanted to; I'd never go in
> there, except about once a decade when I want some malt extract, which I
> buy purely because I like the taste, and they're one of the few places I
> can be fairly sure have it), I am sure they could find some way of
> marketing the kefir that wouldn't be illegal. (I don't think even
> "clinically tested" has any defined meaning.)
Agreed - marketing is the key.
However, the ASA is very strict on claims for any product which even
hints at a health benefit.
ps your N&H are exceptionally good at interpreting advertising
restrictions. They advertise their vitamins as cheaper than major
competitors. Then advise a daily dose* that is twice that of any others.
* - the one thing about vitamins that is not regulated.
General Norman Schwarzkopf was asked if he thought there was room for
forgiveness toward terrorists.
The General said, "I believe that forgiving them is God's function...
OUR job is to arrange the meeting."