Post by Joe KerrPost by Jenny M BensonPost by Nick OdellI'd rather people didn't call Facebook anything at all. Every mention,
however witty, is a mention. They don't need the publicity and the
sooner it's forgotten about and consigned to history, the better, IMO.
Please may I join your club?
What particularly irks me is that quite often I want to do something,
like look at a pub's menu, for example and am told to visit their *££^%%
site - then very often one is required to sign up to the darned site in
order to do so. At that point I tell them where to stuff their menu, of
course.
There is another related problem I have found that is possibly all round
worse. That is people of a younger generation setting up business and
using only a mobile phone and a page on that place that Nick dislikes so
much[1]. The result is no entry in the Yellow Pages, or any other
directory, and a web presence that is almost unfindable without knowing
the business name because the details, if provided, are in a graphic.
The result is potential customers unable to find the goods and services
they need, the business failing from lack of custom and a hit to the
economy. This can probably be expanded to include an increase in
benefits paid to former business owners (and staff), boarded up shops
and an increase in litter and vandalism. And you need to take in to
consideration that that place that Nick dislikes so much[2] blocks some
pages unless you are a member of their evil empire.
[1] Phew! Managed to skirt round that one.
[2] And again.
<grin>
I wonder whether a substantial number of people who have businesses
like this started them up as an informal side-hustle and then never
expanded their presence beyond the platform they launched from?
Nevertheless, I think it's a dangerously vulnerable place to be:
invested solely in a social media presence that could simply evaporate
without notice. It might be because of a whim on the part of the
platform owner, legislation by one government or another or just that
platform falling out of fashion - something that has happened to
previous platforms both suddenly and unexpectedly.
Given that about 20% of new businesses are known to have failed within
their first year and around 60% go down within the first three,
building a little more resilience into the business while you can
ought to be, IMO, at the front of the business owners' priorities.
And that's all before we start to consider those large groups of
potential customers who don't use particular platforms or like me who
don't use any who are effectively blocked from doing business with
them because of this.
Nick